Summit Group Partners Blog

Be THE Expert

There's a lot going on in the news these days and with the countless media outlets in print, broadcast and online, its an ideal time to position yourself as an expert.


Whether you're in banking and finance, technology, telecom, real estate, consulting or the consumer products realm, you have valuable insight to share about the latest trends in your industry and its
effects on business and/or consumers in the marketplace.


Your professional experience is a great start to building your resume as a media expert, but it's imperative for any true expert to stay up-to-date on current news and the latest happenings in the industry. Monitor trends, devour relevant news and network with other industry veterans to ask tough
questions and discuss the important issues. If you hone your expertise and position yourself correctly, your take on shifts, developments and the latest news will be sought after and savored.


While not everyone's cut out for the live segment on the morning news, there are many ways to let your voice and expertise be heard. Try writing an article on a pressing topic or pitching your expertise to writers and bloggers who cover your industry. Write an op-ed piece, comment on relevant news articles or blog on your company's website. Investigate speaking engagements as a panelist, moderator or even a featured speaker. All of the above are great way to develop your voice, share your expertise and at the same time promote your business or your brand.


About the author

Aimee Miller
Aimee Miller - Communications and Growth Leadership Advisor

Aimee provides strategic marketing and public relations services to clients in a variety of industries including real estate, retail, design and construction, financial services and technology. For more than 15 years, she has put her marketing and communications skills to work to promote clients’ businesses. Prior to embarking on a consulting career, Aimee held the position of Marketing Director for a Denver-based professional services firm and was an Account Supervisor at the Integer Group managing promotional programs for Coors Brewing Worldwide. She has executed public relations and event marketing campaigns at other large advertising and promotional agencies, including Frankel in Chicago, for brands such as McDonald’s, Oldsmobile and Marshall Field’s.

Her PR background has delivered major media coverage for clients across a variety print, broadcast and online media outlets. She has a bachelor’s degree in both Journalism & Mass Communications and Sociology from the University of Iowa.


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Summit Group Blog


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