Summit Group Partners Blog

Blogger: Susan Grattino
Susan is an experienced marketing consultant who helps companies with the development of strategic and tactical marketing plans. Her specialty is market research, marketing planning and tactical implementation of marketing programs. Ms. Grattino was Director of Marketing Services for a marketing consulting company where she managed the development of strategic and tactical marketing plans, developed related revenue projections and budgets, and managed the execution of the related marketing programs. She has experience writing business plans, human resource training manuals and disaster recovery plans as an employee and as an independent consultant. She has worked both domestically and internationally throughout Europe, South America and Asia. She also has experience as a software developer, management consultant, and pre-sales consultant.

Susan holds a dual undergraduate degree in Management Information Systems and Accounting, and achieved Certified Public Accountant designation in 1996. Susan also holds a graduate degree in International Management from The American Graduate School of International Management (Thunderbird) with a concentration in international marketing and finance.

The ABCs of Strategic Planning - by Summit Group Partners Trusted Advisor, Susan Grattino

 You got to be careful if you don't know where you're going, because you might not get there.
- Yogi Berra, baseball catcher (1925-present)

 

Strategic planning. Not for the faint of heart, but probably more critical during slow economic periods than at any other time.

 

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Know Thy Self

Splashy print ads. Blogs. Riveting press releases. A “kick-ass” Facebook page. These assets are all elements of a marketing strategy.

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Summit Group Blog

 

posted by Aimee Miller on Tuesday, 03 April 2012

Kevin Lombardo has been appointed as interim CEO by the Hopi Tribe Economic Development Corporation (HTEDC) in Flagstaff, AZ.

posted by Aimee Miller on Monday, 05 March 2012

Guest Blogger Jeff Trump discusses the concept of continuous improvement, which he believes should be thriving in every organization. Read real life examples in practice.